It's not that I've got a problem with what they are trying to do, it's that I've got a problem with the whole line of thought.
If you've any level of cooperate experience, you've heard the phrase 'outside the box'.
Now upon hearing this phrase, there's two logical questions that one usually asks.
- What's the box?
- Why do we need to go outside of it?
Now why do we have to go outside of it, well that's simple. In order to make money we've decided to do something that the 'box' we previously had didn't encompass.
After we're done going outside of the box, we then box up the out of the box process, and we've got ourselves a whole new box. Then the process starts all over again.
Now, we get to the funny part ... if you're going to constantly be going outside the box... which will lead to the creation of new boxes... why even have a box at all?
Probably the best example of the 'box' is Microsoft's, not so recent release of Windows Vista. In XP there was two boxes. You had a home box, and a business box (aka 'pro') , eventually these boxes got expanded out to include Media Center, and Tablet PC... but in reality they were just spin offs of XP home with some special features that were 'out of the box'.
Now comes windows vista, and we've got 6, yes 6 boxes. Home Basic, Home Pro, Business, Enterprise, Starter, and Ultimate.
Now I certainly do appreciate the fact that you don't want to charge your customers for features they don't want and/or don't use.
But let's face it, by box up things, you've only managed to box yourself into a corner.
It's something that I've see all too often in technology, is this over use of boxes, buckets, and other enclosed objects that are used to describe rigid services, and products.
At the end of the day, the reality of the situation is ... the box doesn't exist.
After all the fast food industry learned this a long time ago.
While a good portion of the population enjoys, ketchup, mustard, onions and a pickle on their cheeseburgers. By refusing to remove them, you loose customers. After all, that's where burger king's "have it your way" slogan came from ... poking fun of the fact that McDonnald's had the whole one size fits all ... burger going on.
Anyway I think I made my point about a paragraph or so ago ... I hate the box, I really do. They have their uses, but by far and large they hurt more then the help.